The primary focus of this program is for you to master the essence of strategic marketing and understand its role in the modern corporation. This mastery will enable you to make better decisions both in marketing and other functions. By making better decisions you will enhance your company’s profits and shareholder value.
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Take a free Learning Burst from Marketing Mastery: Your Key to Success
Course Outline
Materials
- Fifteen Marketing Mastery Learning Bursts that teach essential marketing concepts and tools of analysis. These are 8‐10 minute audio casts accompanied by a workbook of simple explanations and practical exercises
- An extensive business case that enables participants to practice all of the key tools and concepts introduced in the audio and the workbook click here for a sample
Delivery
Learning Burst Approach using audios, a workbook and a case study provides a complete, self-directed course. Organizations might also consider combining this material with a virtual class
A virtual class consists of three 60‐minute webcasts (number and length of webcasts are adjustable, depending on learner requirements). Between sessions, participants cover their assigned Learning Burst topics. The design of this class is illustrated in a later page
Objectives
In this course you will learn …
- The value of an external orientation and the dangers of internal orientations
- Customers are the firm’s core assets
- The Six Marketing ImperativesThe Four Marketing Principles
Target Audience
- Managers and professionals in line operations or non-marketing staff assignments who need the essential elements of marketing
- Those involved in contributing to or determining the marketing strategy of the entire company or one of its products or lines of business
- Middle managers and senior leaders who are directly responsible for improving their company’s top line growth
Length
Each Learning Burst takes about 20 minutes to complete
Price